Mitch has a wealth of experience in the consumer goods arena. Over a ten-year period, he rose to Senior Management at Coca-Cola; helped to build the Leapfrog nursery brand as VP of Sales; and more recently headed up AVENT UK during its successful period of development.

Mitch says: ‘I am extremely excited having been approached for this opportunity. Chicco is already firmly established in the UK and still has tremendous potential to go further. I am looking forward to working with the team & customers to stimulate growth for the future’.

Mr Roberto Marelli, Artsana Group European Director added: ‘We’re delighted to have Mitch on board and looking forward to introducing him to our colleagues and customers within the industry. We look forward to your continued support growing the mutual business’.

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