The seven week summer promotion began on the 11th July and will run until 28th August, with an estimated quarter of a billion collector cards manufactured by Cartamundi and given away across supermarket shopping and participating products. A pack is given out for every complete £30 spent, with additional packs also available by purchasing any one of 140 big brands in store.

The collector mechanic is a first for the UK market, with 7 Disney character cards in each pack, from Mickey Mouse to “Toy Story’s” Buzz Lightyear; 99 cards to collect in total, divided into Disney character ‘families’; and collector albums available in-store at £3.99. Children will have endless fun collecting, swapping and playing Happy Families or the Trumps Game.

The magic will be topped off with 1,000 instant-win gold cards for a two night family stay -Disneyland Paris’ biggest ever giveaway of this kind in the UK.

Richard Hodgson, Morrisons Group Commercial Director said: “We wanted to run the biggest giveaway of the summer and give every one of our customers a chance to win a fantastic prize. We think our character cards should prove a smash hit with youngsters and just hope that there will be enough packs to cope with demand.”

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