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The Gro Company - the UK’s leading baby sleep brand - has launched two new twin packs to its multi-award winning Grobag Baby Sleep Bag range. Available exclusively to independent nursery retailers, the two new twin packs are designed to meet consumer’s need to make their lives as easy as possible, whilst also providing excellent value. They also provide an excellent commercial opportunity for the retailer.
The new Grobag twin packs are made from 100% cotton and offer two different selections; Wash and Wear and Day and Night, both available in two different tog variations, giving consumers the perfect solution to common parenting problems when using baby sleep bags.
The Wash and Wear offers a convenient two pack so parents always have a baby sleep bag available while washing and drying the other. The pack is available in two tog variations - 1.0 or 2.5.
The Day and Night design offers two different togs in the same pack, 1.0 perfect for daytime napping and 2.5 for sleeping at night, ensuring the baby is always safe and at the perfect temperature.
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Featuring two unisex designs – Hippo Hop and Spot – the new twin sets will be available for a range of independent retailers and in 0-6 month and 6-18month sizes starting from an RRP of £35.00.
Christian Jones, commercial director at The Gro Company comments: “The new twin packs offer our independent customers an exclusive product to meet their customer’s needs. The twin packs offer the same excellent quality that retailers and consumers expect from all of our products but with the added benefit of two different options to fit around customer’s lifestyles, both at fantastic value for the consumer, as well as a higher price point for the retailer. We are always looking to create and develop products that help parents and babies sleep safely and soundly and we are proud of the fact that 83% of people say their baby sleeps better in a Grobag.
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