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OXO Tot hits the big screen with Sarah Jessica Parker
Published:  13 September, 2011

OXO Tot is set to hit the big screen this month when it makes a special appearance in the latest American blockbuster “I Don’t Know How She Does It’, featuring Sarah Jessica Parker.

A selection of products feature in the film including the stylish and ultra practical Sprout highchair as well as OXO Tot’s vibrant, easy to use feeding and weaning tools. With their contemporary, streamline design aesthetics, OXO Tot’s products were a real natural in front of the camera and feature here in the trailer to the new film http://www.youtube.com/watch?v=hjfZUwXlZCo.

Based on the book written by Daily Telegraph columnist and mother Allison Pearson, the film chronicles the life of hedge-fund manager, wife and mother-of-two Kate Reddy as she battles to balance her career with her family – a topic that will resonate with mums across the UK. The film is in cinemas nationwide from this September.

OXO’s UK Marketing Manager, Tracy Carroll, says: “When a Hollywood blockbuster requests your products for a film all to do with the ups and downs of parenting, you know you must be doing something right. Its contemporary styling but also the fact that every product is extremely easy for children and adults to use, make it a perfect choice for use during filming. We hope that the film is a great success and look forward to seeing it for ourselves.”

Created to grow with a child through several stages of development, the OXO Tot collection includes essential feeding and weaning equipment in three bright colours, as well as handy cleaning and bathtime tools. Plus, the award-winning, super stylish, ultra functional Sprout highchair that transforms into a youth chair – winner of the prestigious Red Dot ‘Best of the Best’ design award.

For stockists call 0114 290 1455 or visit www.oxouk.com for further details.







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