Since the first foundations were laid by founder, Olle Larsson, a wonderful success story has followed. Medela’s unfaltering commitment to develop the very best solutions has seen them produce the most technology advanced breastpumps and as a result support mothers across the world to enjoy long and successful breastfeeding journeys.

Following the launch of its first pump, the Medela Classic, in 1980, the brand became a huge hit with hospitals and still to this day remains the number one choice for health professionals worldwide. Just three years on Medela launched its first hand breastpump for mums to use at home. This marked a groundbreaking development for mothers who required continued support throughout their breastfeeding experience and paved the way for Medela’s unrivalled success that has followed.

Thanks to the company’s ongoing commitment to research Medela has led the way in technological advancements. Significant developments include; pioneering research that resulted in Medela’s innovative 2 phase technology which mimics a baby’s natural breastfeeding behaviour, the successful launch of the world’s first hands free breastpump and the production of the awarding winning Calma, a unique feeding device that cleverly encourages a baby to maintain its instinctive breastfeeding technique.

During its 50 years Medela has developed a multi award winning range of products to provide the solutions and the support to every mothers varied and changing needs. Numerous awards have been picked up along the way, but the companies ultimate recognition came this year from the countries leading independent consumer experts Which? who awarded Medela not one, but two, best buy awards for the Swing and Mini Electric breastpumps.

Paul Furlong, Managing Director at Medela UK said: ‘Medela has certainly carved an enviable reputation with both the health professionals and mums and has become known for its unsurpassed product excellence and dedication to breastfeeding mothers. 2011 has been a great year for Medela, we have launched some exciting products, won significant awards and celebrated 50 years in business!

He added: ‘The entire team wants to wish Medela a very happy birthday indeed and we all look forward to supporting even more breastfeeding mothers in the next 50 years!”

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