When Solvej took the TrayKit to Dragons’ Den, it created a bidding war amongst the five dragons and in the following year the business grew rapidly. Expanding worldwide and adding new award-winning products to the range, Solvej was awarded Business Owner of the year in 2011 and TrayKit is now selling one every five minutes. Parents know that TrayKit is the perfect solution for long journeys and children love to have their own bag to pack that becomes a playtray too.

Content&Calm has agreed an exclusive sector deal with Roadchef to sell the latest TrayKit Traveller collection at Roadchef motorway service areas across the UK – perfect for making car journeys with children fun and enjoyable for everyone.

The deal means that Roadchef will be the only motorway service area operator to offer the all-in-one travel solution.

Roadchef's Lee Donkin and Solvej's two children Andrea Anna (8) and James (6) were on hand to help unveil the unique all-in-one kids' carry-on backpack and play-tray at Watford Gap service area this week.

Lee Donkin, Head of Retail at Roadchef, commented on the partnership: "We’re thrilled to be extending our retail offering with the TrayKit Traveller Collection from Content & Calm and believe that the product will be a big hit with families”.

Simon Turl, Roadchef CEO, continued: “At Roadchef we are constantly looking for ways to offer our customers unique products and experiences, so to be the first and only motorway service operator to offer the TrayKit Traveller Collection is fantastic.”

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