KIDDICARE.COM AND MORRISONS APPOINT NEW CHIEF MARKETING OFFICER

Alison Lancaster leaves White Stuff to oversee marketing strategy for the UK’s leading online nursery retailer and new Morrisons website

Published: 17 January, 2012

Kiddicare.com is delighted to announce the appointment of Alison Lancaster as Marketing and Merchandising Director for Online and Non-food, reporting into Scott Weavers-Wright. Alison will also head up the marketing strategy to launch the new Morrisons website, anticipated early in the New Year.

Alison, who featured at number 48 in Retail Week’s 2011 Etail Power List, starts in her new position, based at the Kiddicare.com and Morrisons.com GM head quarters in Peterborough, on 23^rd January 2012.

She joins the Kiddicare.com and Morrisons online team from White Stuff, where she was Cross Channel Director.

Accustomed to working with retail giants, Alison’s previous achievements include the strategic launch of John Lewis.com and Debenhams.com. Alison has also worked as the Marketing Director for Harrods and Charles Tyrwhitt. Her consultancy work has seen her assist brands such as Crabtree & Evelyn, Gant UK and Feather and Black.

Recognised as an experienced leader and innovator in multichannel marketing and retailing, with a proven track record of implementing cross channel technology solutions, Alison secured a place in RetailInsider.com’s 2011 Top 100 Movers and Shakers, Marketing Magazine’s Little Black Book of Top Marketers as well as 101Directors.com Top 100 Etailers.

Reporting directly to Chief Executive of Kiddicare.com and Managing Director of Morrisons online general merchandise, Scott Weavers-Wright, Alison will head up the marketing and merchandising divisions. Her first challenges include developing the national and international brand awareness of UK’s leading nursery retailer, Kiddicare, as well as launching the innovative online offering from supermarket chain Morrisons.

Scott Weavers-Wright comments on his most recent appointment: “I’m delighted to announce Alison Lancaster as the Marketing and Merchandising Director for Online and Non-food for Kiddicare.com and Morrisons.com. She brings a depth of talent, experience and understanding of the etail market place which will drive the Kiddicare.com brand forwards and bring Morrisons online to ecommerce market with a bang.”

Alison Lancaster is enthused about her new role: “The role of Marketing and Merchandising Director for Online and Non-food at Kiddicare.com and Morrisons.com is a fantastic opportunity to draw on my previous retail and etail experience to develop the offering of two unique brands. I’m looking forward to tackling the challenges ahead as part of an ambitious and innovative team.”

Printer friendly version

Email this article to a friend

Bookmark this