BEST NEW TOYS FOR 2012 REVEALED AT TOY FAIR

Toy Fair – Grand Hall, Olympia, London – 24-26 January 2012

Published: 24 January, 2012

Technology toys were applauded at Toy Fair this morning, with a brand new App category being added to the Best New Toy Awards for 2012. The three winners of the very first Best New App Toys were AppGear from Character Options, Vivid’s Moshi App Monster and first time exhibitor Zeon’s Tardis Smart Safe.

UK toy manufacturer Hornby Hobbies ruled supreme, receiving three Best New Toy gongs. Character Options, Flair and Vivid Toy Group took two medals apiece. And licensed toys also had a strong showing across multiple categories with toys from key children’s entertainment properties Ben 10, Moshi Monsters, Doctor Who, Hello Kitty, Mike the Knight and Fireman Sam.

The 32 winning toys from 25 different suppliers were unveiled by show organisers the British Toy & Hobby Association on the first morning of Toy Fair – the UK’s only dedicated toy trade exhibition. Voted for by a panel of independent toy retailers, they are the Toy Fair launches with the most potential to make a mark on retail throughout 2012 and beyond. The products also include toys to suit every pocket, with a wide variety of price points on the list, from very affordable everyday pocket money spends, through to one off special event purchases.

“This year’s Toy Fair Best New Toy Award winners show just how innovative and ‘on the pulse’ the UK toy industry is with exciting new product launches across traditional and cutting edge categories,” said Majen Immink, Communications Manager, British Toy & Hobby Association.

The full list of Toy Fair Best New Toys 2012 is below.

Action Figures/Accessories

Ben 10 Omniverse Rooks Truck Bandai

Pirate Ship Playmobil

Gladiators and Battle Rhinoceros Schleich

App Toys

AppGear Character Options

Moshi App Monster Vivid Toy Group

Tardis Smart Safe Zeon

Construction/Building Sets

Friends Olivia’s House Lego

Ninjago Dragon Lego