SnoozeShade makes the finals in the prestigious Cribsie Awards

Published: 02 February, 2012

SnoozeShade Original, the world’s first blackout cover for prams and strollers, has been chosen as one of just five finalists in the 2012 Cribsie Awards ‘Handiest Stroller Accessory’ category.

Invented by British mum, Cara Sayer, as the solution to the common problem of how to help babies and toddlers get the sleep they need when out and about during naptime, SnoozeShade Original is the safe, simple and lightweight alternative to draping items over the stroller hood that often fall off or blow away.

Suitable for use from birth, SnoozeShade Original’s soft stretchy breathable blackout fabric creates the perfect environment for sleep, blocking visual distractions and 94% of light to help babies sleep better and longer.

With UPF50+ throughout, SnoozeShade Original provides the highest level of sun protection and keeps insects, wind and chill at bay. SnoozeShade Original also adapts to create extra shade for baby’s delicate skin and eyes when awake.

The SnoozeShade range recently won Gold for ‘Best Innovation’ in the UK’s prestigious Mother & Baby Awards and is described by leading sleep expert Jo Tantum as ‘great for maintaining baby’s sleep routine when you’re out and about’.

Launched in 2010, Snoozeshade is available in the UK from major high-street retailers such as John Lewis, Boots, Mothercare, Tesco, a wide range of independent and online stores and is on sale in 20 countries worldwide including USA. The brand has gone from strength to strength with the introduction of four innovative products including:

• SnoozeShade Plus, a unique dual-purpose sleep aid and sunshade

• SnoozeShade for Infant Car Seats, for newborns on the go

• SnoozeShade Twin, for double-width prams/strollers

• SnoozeShade Cot, ideal for holidays and sharing rooms

The prestigious Cribsie Academy, which chose SnoozeShade Original as a finalist, comprises the most influential experts, retail specialists and celebrities in the US baby and kids industry including:

• Alicia Ybarbo and Mary Ann Zoellner, producers of NBC’s Today Show and Today Mom’s Blog contributors

• Gabriel Blair, Design Mom blog founder, named a website of the year by Time magazine

• Jamie Grayson, resident Gear Guy for Stroller Traffic and named Best Baby Gear Guru by New York magazine

• Ali Wing, founder and CEO of giggle stores

• Sabrina James, Style Editor for Babytalk and Parenting magazines

• Tiffany Thiessen and Lonni Paul, two of Hollywood’s most style-conscious mums