Rob Harley has been brought in to run the division, joining from Global Toy brand MGA Entertainment UK Ltd, owners of iconic brands like Little Tikes and Baby Annabell. Rob has worked within sales for over 10 years and specifically within the Nursery Industry for the past seven years, so he brings with him a wealth of experience.

It’s exciting times for Brother Max with this year alone seeing the launch of 22 new products spanning Brother Max’s four key categories - health & safety, chairs, feeding and bath time. These range from unique night lights, gorgeous bath thermometers and contemporary high chairs to additions to its Play, Wash & Learn™ bath toy collection and a whole new range of feeding essentials, including standout cups, plates, bottles and snack pots.

On his new role Rob said: “I am really pleased to be joining such a vibrant team and winning brand. Brother Max has a fantastic range of innovative products spanning different categories. With so many great new products and a new focus on building trading partnerships with Independent retailers, I am looking forward to helping them grow their business.

He continued; “As a father of a toddler, I know first-hand the joys and challenges of being a parent and this is why I am so passionate about great baby products, and the Nursery Industry as a whole.”

On Rob’s appointment, Brother Max’s owner, Jonathan Gold, commented; “We’re very fortunate to have a strong team of experienced, passionate and committed people here at Brother Max and I’m extremely delighted we can now add Rob to the mix. He’s going to be integral to building Brother Max’s relationships with the Independents and help drive sales across the country.”

In-store merchandising units are available free of charge to Brother Max Direct stockist’s, helping to create an attractive branded visual display for the Brother Max range.

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