Hoppy and Patch to hit the High Street

Published:  24 May, 2012

Safe Dreams are delighted to announce that its new range of innovative toys from the Safebreathe™ collection, Hoppy and Patch, have been snapped up by leading high street store JoJo Maman Bebe. This exciting development for the unique, cuddly and breathable pair marks a fantastic launch for the new toys and will see them in stores from August.

The cute and cuddly duo are the first toys on the market which have been designed to maximise safety and breathability. Since being unveiled at Kind und Jugend, where they received second place in the prestigious Innovation Awards, they have unsurprisingly received significant interest.

The 100% soft cotton toys are made from air mesh with a 3D structure and stuffed with hollowfibre; a hypoallergenic filling which has air pumped into each fibre during the spinning process.  The toys are machine washable and suitable for tumble drying, making them easy to keep clean and dust free.  They have been developed with help from AllergyUKto make them as allergy-friendly as possible. 

Excited about the launch of her new innovation, inventor Louise Guinda commented: ‘There is nothing cuter than your little one falling in love with ‘teddy’ and so adorable when they want their new friend to be tucked up next to them at bedtime. But it was exactly this inevitable attachment that inspired me to develop the range. For any parent worried about leaving soft toys in the cot with their baby these new toys are the answer!  I do hope Hoppy and Patch can allow baby and the parents to get a lot of great (cuddly) sleep!’

‘Hoppy’ the bunny and ‘Patch’ the dog are a sure to be a hit with parents and little ones alike!

© Copyright 2014 Nursery Industry. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 8-10 Dryden Street, Covent Garden, London WC2E 9NA