The children’s fashion pride of Britain are counting down the days to the launch of Bubble Homegrown, an initiative aiming to applaud brands that design and manufacture their products on UK soil, at the imminent spring/summer 13 edition of kid’s fashion trade event Bubble London, taking place on 17‐18 June at the Business Design Centre, Islington.
This weekend’s event will see a great mix of homegrown brands showing a truly British selection of fashion, footwear, bath and body products, lifestyle goods and toys. Isossy Children, Little Troll, Cyd & Emma, Beau Loves, Grubbies, Helen Gordon, Immink, Little Mashers, Pili Pala Childrenswear, Poppet, Rock n Regal, Tulip & Nettle, Poppy, Beauty & the Bib, Raggy‐Tag, Organics for Kids, Inch Blue, Childs Farm and Teddy & Me will perfectly demonstrate the sheer talent, creativity and high‐quality that this country’s children’s fashion industry has to offer.
Bubble Homegrown brands will show peers and visitors that creative control, product longevity and low carbon emissions are just a few of the advantages of exclusive British design and production. Melanie Salisbury, owner and designer of Rock n Regal, explains her reasoning for remaining homegrown, “We use working British mills and specialist dressmakers to finish our garments as it’s so important for us to maintain premium quality. I think people are prepared to pay a little extra for a high‐quality product that will stand the test of time. The very nature of our garments is rooted in British heritage, and there is such a high respect globally for British products. We use suppliers that not only supply to Savile Row, but also provided the silk for the wedding dress for the Duchess of Cambridge. We really have sourced the best of British.”
Ben Johnson, managing director of show newcomer Immink, adds, “We are a brand that designs and makes our collections from our own factory unit in Norfolk. As there is no history of garment manufacture here, we are training a team of people and bringing employment to our local area as we believe in putting something back into our local community. We are excited to be part of Bubble London and are looking forward to introducing our brand to new stockists and being able to market to a wider audience.”
Retailers are also in full support of the homegrown launch, with many expressing that demand for such products is on the rise. Teresa Emmerich, owner of Little Monkeys Baby Wear & Accessories in Bristol and stockist of Helen Gordon, says, “We are very supportive of UK‐based brands designing and manufacturing their products here in the UK. It’s not only us that look to purchase from these suppliers; a high percentage of our customers these days specifically ask where products are manufactured as they associate British design and manufacturing with high standards versus mass production offshore.”
Julie Lowe, owner of Biff in London, adds, “I think it’s a great idea for Bubble London to have a homegrown section, and we are really pleased and excited to see growth in British design, and even better British manufactured brands. Not so long ago, customers were asking for such products but there was very little that we could offer so as an independent store, we are proud to help promote and represent British brands such as Grubbies as much as possible.”
Bubble London will present more than 250 spring/summer 13 collections from a global selection of the coolest children’s fashion, footwear, accessories, interior brands and more when the show takes place on 17‐18 June at the Business Design Centre, Islington.
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