Bubble London, the UK’s premiere children’s fashion trade show, has kicked off the spring/summer 13 season with a bang and announced a year‐on‐year visitor increase of 1.4% at the event which took place on 17 - 18 June at the Business Design Centre, Islington.
The event comprised over 250 collections with almost 80 brands making their show debut alongside the industry’s biggest names. The show presented a fantastic selection of global brands such as newcomers Aston Martin, Minidunadu, Tom and Drew, Cofucu Baby, Rayil, Derhy Kids, Eva‐Koshka, Little Creative Factory, Fina Ejerique, World by Swing, Moochic Baby, Sew Heart Felt, Native Belle Boutique, Poco Nido, Forwalls and Purebaby. The industry’s much‐loved labels in attendance once again included Silvian Heach Kids, Il Gufo, Name It, Molo, Paglie, Aden + Anais, Hucklebones, No Added Sugar, Rachel Riley, Jessie and James London and Pippo to mention a few.
A significant number of the emerging brands joining the show for the first time this season reported that the event proved to be the ideal platform for young labels developing their presence in an international market. Amy King, PR and marketing manager from organic toiletries brand Childs Farm said, “Bubble was definitely the best place for us to launch as we opened 12 new accounts on the first day alone and met quality buyers from a diverse range of countries. It’s a very well organised show with a great feel to it which makes the trade fair experience really enjoyable.”
The event also received acclaim from established international fashion house Silvian Heach Kids with Federico Serra, export manager for the Italian label, saying, “There is no other show like it in the UK to expose your brand to such a varied mix of buyers.”
The childrenswear industry continues to be the most vibrant sector in the industry, which was palpable at the show where the atmosphere remained one of great positivity, despite the current global economic situation. A large proportion of buyers reported that a key strategy for the season was to source labels offering one‐of‐a‐kind products to give them a strong competitive edge. Grace Downes, sales manager for online store Icon Live explained, “Bubble London is great for finding new brands and niche products you simply couldn’t find anywhere else. It’s a great place to find the latest trends and keep ahead of the game.” Lili Miller owner of online store Lili Miller, had a successful trip to the show after previously struggling to find products that complemented her current stock, “It’s all thanks to Bubble London that I’ve been able to find the perfect brand I’ve been searching so long to find.”
The launch of Bubble Homegrown, an initiative to endorse labels that design and manufacture their collections in the UK, was a wonderful success gaining full support from the whole industry. Isossy Children, Beau Loves, Grubbies, Immink, Inch Blue, Tulip & Nettle, Little Mashers and Organics for Kids were just some of the labels being celebrated. Amanda Rabor, owner and designer of Isossy Children said, “Bubble London is the event that embraces differences and encourages brands to show their quirks and be proud of what makes them different to the mainstream. British brands have so much to offer and Bubble is at the forefront for representing like‐minded labels.” Josephine Murray, director for online retailer Rain Starts Play and stockist of Grubbies, also backed the campaign and said, “I think it’s important to manufacture as locally and ethically as possible and Bubble Homegrown will prove that British manufacturing is back in business.”
Bubble’s Stand Out Competition, saw exhibitors competing for a coveted award once again this season. Industry judges Laura Turner, editor of CWB, Bianca Wessel editor of international blog Little Scandinavian, Suzanne Peters from Kids Style Junkie blog and Jane Wiles owner of retail store Not So Big awarded organic childrenswear label Indikidual with the prize for the most creative use of stand space.
With the event growing from strength‐to‐strength each season, Lindsay Hoyes, event director of the show shared her thoughts on the show’s success, “Bubble has shown again this season that demand for original and creative products remains strong. That visitor numbers have again increased is testament to the work that the brands put into creating beautiful, functional and innovative products that excite and inspire. We’re proud to be championing British manufacturing with Bubble Homegrown and to be part of a vibrant international childrenswear industry.”
The autumn/winter 13 edition of Bubble London will feature the most exciting fashion, footwear, accessories and interiors collections from the children’s world on 27 & 28 January 2013 at the Business Design Centre, Islington.
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