The Gro Company welcome DaddyNatal to their expert team

Published:  26 June, 2012

The Gro Company is pleased to welcome Dean Beaumont, founder of the award winning DaddyNatal scheme, to assist in engaging with new and expecting dads and parents.

Dean is the first male professional antenatal educator in the UK and the founder of the unique DaddyNatal training programme, which teaches fathers what to expect when their partner is expecting and offers training and support that previously has not been available for fathers who have been largely ignored in preparation ahead of births.

He will be working as an ambassador for The Gro Company, incorporating Gro products into the DaddyNatal training programme, which teaches dad’s what to expect when their partner is expecting and how they can provide the best support possible, and will working consultatively to assist The Gro Company when required.

Dean said of the partnership: ‘I am extremely pleased to be working with The Gro Company, as a business they not only offer exceptional products but also take their social responsibility seriously. Their continued support for the Foundation for the Study of Infant Deaths (FSID) demonstrates their commitment to ensuring the best for parents and their babies.’

Expert antenatal professional Dean also trains other DaddyNatal educators through his Federation of Antenatal Educators (FEDANT) accredited DaddyNatal Teacher Training Programme. Dean holds a Diploma of Childbirth Education (Dip CBEd), is also a Baby Developmental Massage and Movement teacher, having studied with internationally respected Peter Walker, and a trainer recognised through FEDANT.

Renowned for its safe sleep products, The Gro Company is most famous as manufacturer of the Grobag, the UK’s multi-award winning and mum’s favourite baby sleep bag and the first to meet the British Standards Institution (BSI) standard.

The Gro Company also manufactures a range of other baby sleep products including the safety essential Gro-egg, the stylish Grobag nursery range, the brilliant Gro-clock, the popular Gro-swaddle, versatile Gro-anywhere blind and Stay-on bedding for older children.

Catherine Fairchild, Marketing Manager at The Gro Company said: ‘We are delighted to be working with Dean as he is so in touch with new parents. He will be working alongside us to offer advice and help inform fathers how our products can benefit them and their family. Preparing for a new baby can be challenging for men as well as women and we are really excited about further engaging with this group of expecting parents. ”

Catherine added: ‘Here at The Gro Company we pride ourselves on our award-winning sleep solutions for babies and young children as well as providing the latest safe sleep advice, so working with Dean felt the perfect fit.’

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