TOMY UK strengthens nursery offering with Bumbo

Published:  28 June, 2012

TOMY UK has expanded its Mother, Infant, and Toddler category further for 2012 with the addition of Bumbo to its already-impressive portfolio in this sector.

With immediate effect, current Bumbo distributers, The Gro Company, will hand over UK distribution rights for the Bumbo range to TOMY UK. TOMY International already holds the distribution rights to the product line in North America, where the brand is performing well. TOMY UK will be supplying customers from mid-July.

Bumbo complements TOMY UK’s existing nursery lines, and is seen as an ideal extension to the TOMY brand. Bumbo has become a must-have item in the nursery sector, and is now seen as “baby’s first seat” by parents.

TOMY has ambitious plans for the Bumbo brand over the next 12 months, including the introduction of new additions to the product range, as well as supporting the Bumbo brand with consumer marketing campaigns targeting new parents.

President of TOMY Europe, Gary Hunter, said: “We are delighted to be adding Bumbo to our portfolio. Our Mother, Infant, and Toddler offering currently makes up over 30% our business – and we have aggressive growth plans in place for the year ahead. Acquiring the distribution rights for a strong, complementary brand like Bumbo is a definite step in the right direction.”

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