Ruk-bug shortlisted for MiiGB Final

Published:  04 July, 2012

Manchester-based Ruk-bug has been announced as a finalist in a nationwide competition to seek out the UK’s next big pre-market products, processes and concepts, by Business Minister Mark Prisk.

Ruk-bug was selected for its first pushchair product Migration, which will be displayed in the Make it in Great Britain exhibition at the Science Museum between 24 July and 9 September. Migration will be featured alongside exhibits from iconic companies including Mars, McLaren, Airbus, The Royal Mint and Sunseeker, as well as leading small and medium businesses like Ultra Global.

Migration was recognised for its innovative and forward-thinking nature, and for being an example of British manufacturing creativity at its best.

Alongside Migration, other successful entries to the Make it in Great Britain Challenge include a new technology which could offer relief to tinnitus sufferers and an eco-friendly alternative to everyday cement that could reduce CO2 emissions by up to 90 per cent.

Business Minister Mark Prisk said: “The UK is full of creative manufacturing expertise, and I’m delighted that we are able to celebrate some of the best pre-market ideas through the Challenge.”

Russell Clifton, Managing Director of Ruk-bug, said; “To be taking part in an exhibition alongside some of our country’s most prestigious businesses is a huge honour for Ruk-bug and really demonstrates the strength of our product.

“From the very beginning, I was determined to design and manufacture the Migration in Britain, and I have now lined up a fantastic group of manufacturers who are all as excited about the product as we are.

“Migration was created as the solution to all the niggles parents face on a daily basis and the fact that it has been shortlisted in the smarter category demonstrates we have achieved our goal! We’re launching Migration to market at the end of the year and are extremely excited about the next few months.”

Each Make it in Great Britain Challenge finalist will be on display for one week of the exhibition. Visitors to the six-week exhibition will be invited to vote on their favourite Make it in Great Britain entry. The winners from each weekly vote will feature together in the final week of the exhibit.


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