Immediate Media Co partners with The Baby Show

Published:  01 August, 2012

The UK’s leading pregnancy and parenting event The Baby Show and the UK’s fastest growing cross-media parenting publisher in the UK, Immediate Media Company have joined forces and are delighted to announce a new partnership for 2012. Immediate Media Co has an extensive parenting portfolio, including: MadeForMums, Prima Baby & Pregnancy, Practical Parenting & Pregnancy, Junior, Babyexpert, and Think Baby and over 1.13 million mums and mums-to-be engage on these platforms each month! Powerhouses in the parenting world, Immediate Media Co and The Baby Show will be targeting parents and parents to-be on more levels than ever before.

Nicole Muller, Portfolio Director for The Baby Show states: “Clarion Events is delighted to enter into a new two year partnership with leading parenting publisher, Immediate Media Co. The Baby Show is extending its successful Prima Baby relationship that’s been running since 2009 and will now develop new ideas and strategy with this key partner. Their parenting portfolio reaches high volumes of our target market each month and we are excited to be working closely with the Immediate Media Co team to enhance The Baby Show’s content for new parents and parents-to-be. With a year round marketing campaign through online and print, brands at the shows will also benefit from these additional opportunities and exposure to their core audience.”

Susie Boone, Editorial Director of the Parenting Division at Immediate Media Co, states: “We’re thrilled to be partnering with The Baby Show. The four annual shows are very important calendar dates in the parenting year, both for parents and the industry, and we’re pleased to be able to support them through our range of parenting titles. We’re also looking forward to working with The Baby Show to introduce new and engaging experiences for parents and parents-to-be at each show.”

The new partnership is already underway for the next event, The Baby Show Manchester, 31st August – 2nd September 2012. Immediate Media as MadeForMums will be offering all customers a special show offer that includes copies of both Practical Parenting & Pregnancy and Prima Baby & Pregnancy as well as an additional £13 worth of goodies all for just £2! They are also teaming up with tommee tippee and giving away a free gift worth £30 when purchased with a £20 Practical Parenting & Pregnancy subscription.

Visitors will also benefit from Practical Parenting & Pregnancy being aligned with the brand NEW Natal Classes for new parents and parents-to-be run by The Natal Company. Sessions will cover birth choices and labour, birth hypnotherapy, practical baby care and colic & calming as well as unique DaddyNatal classes dedicated to new and expectant dads.

To participate as an exhibitor or to receive the latest news and exclusive trade offer updates, email with your interest.

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