Customers will be given the option to ‘Buy Now’ from any of the product pages listed on the site. Users will then be directed to a separate e-commerce website, hosted by Shopatron, where they can complete the online transaction.

Once orders are placed, they are processed and fulfilled by a local retailer or by Britax if there is not a retailer in the customer’s region. This approach will ensure that deliveries are met faster for customers and that retailers will also benefit from the extended digital offering.

“Many customers currently visit Britax.co.uk to research our products before they buy. Our new e-commerce platform will simply allow customers to complete the research and buy the product all from one place” commented Stuart Cartwright, Commercial Director UK & ROW at Britax. “Not only will the service benefit customers, but it will also help to support our retailers, as orders placed by a customer in their area can also be fulfilled by them.”

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