The team behind the award winning organic nursery brand, The Little Green Sheep, are thrilled to unveil exciting developments for 2013. Following years of rapid growth, the brand is now in an enviable position to invest in further expansion and have launched a comprehensive strategy that aims to significantly support retailers and increase its trade offering, whilst also bolstering overall brand awareness.
The new developments see the appointment of dedicated account managers, as well as increased staffing in the warehouse to provide efficient logistic solutions. The investment will also support the development and implementation of an integrated marketing campaign to support the launch of new and current products, the creation of innovative point of sale to support in-store sales and also new packaging to ensure each product stands out on the shelf!
The brand, which has natural luxury at its heart, has gone from strength to strength since it first opened its doors in 2006. Having originally launched with just one product, the brands flagship handmade organic mattress, they now offer a full range of mattresses from birth to teens to support sleep at home and on the go, including their innovative Twist Mattress™! They also have a complete collection for bath and bedtime needs including a beautiful selection of organic bedding, sleeping bags and baby pouches, the Little Green Sheep natural toiletries and many other accessories. And, there is talk of a new piece of furniture being unveiled at Harrogate, so watch this space!
Commenting on the planned developments in 2013, Paul Maurice, co-founder and Business Development Director at The Little Green Sheep said:
“We have been on our journey with The Little Green Sheep for 7 years now and it is fantastic to see the growth and changes along the way - none however as significant as the developments we will make in 2013. The business has turned many corners since launch, but now we are confident we have a recognised and much loved brand it is time to secure even more high street presence. We have loyal customers that return time and time again, a number of celebrity mums on our lists and are regularly featured in the national press. Alongside our award winning collection of natural products and the new support we have to offer, we know we have a great package.
He added: “We look forward to welcoming retailers to our stand at Harrogate this year, to introduce them to the growing team, show them our innovative point of sale and also offer them a sneak preview of our new top secret innovation!"
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