Hippychick is delighted to announce that it has taken on the UK distribution of the Wilkinet Baby Carrier.  This is a well established favourite already, and fits very well into the Hippychick range of products.  It adapts to the changing needs of a baby; gently cocooning a tiny newborn yet strong enough to carry  toddlers, and can be used as a front or back carrier.

Wilkinet's Fair-trade Organic Baby Carrier has been come out on top as Best Baby Carrier by eco-review website SmartPlanet.com

Celebrating 25years, 2007 saw the launch of the new fair-trade organic range of Wilkinet baby carriers. The consumer press have responded positively to the launch.Junior, Pregnancy & Baby magazine’s baby carrier review selected the Wilkinet as their Green Choice.

The recent launch of our fair-trade organic range of Wilkinets was met with a fantastic response from parents, retailers and the consumer press. Junior, Pregnancy & Baby magazine's baby carrier review selected the Wilkinet as their Green Choice carrier in 2007.

In the Wilkinet carrier the baby's weight is evenly distributed. The Wilkinet's unique tying method means it is one of the most comfortable carriers for parent and child. The Wilkinet offers firm support for baby and baby is carried in a natural sitting position, securely supported by well padded straps under the thighs and bottom, relieving pressure on their pelvic floor.

The tried and tested best-sellers such as the Hipseat, Mattress Protectors, Wheelybugs, Baby Sense, Wallaboo and the Spring/Summer Shoo Shoo collection will be there, to mention just a few.  But there will also be some exciting new products on show. 

One of the main reasons parents shop at their local independent nursery retailer is “to find something different.”*

Many of our retailers tell us they love the Wilkinet because it offers parents the ideal combination of stylish and conventional appearance but with a more ergonomic and comfortable tying design.

Wilkinet is launching its brand new brown denim fair-trade organic baby carrier into Europe for the first time, using fabric woven by weavers from an Indian fairtrade co-operative. The cotton is woven and dyed in Southern India and is specially made for Wilkinet by a family who also run a goat farm. Without the money from the weaving the family would find it difficult to survive.

The Wilkinet Baby Carrier Company has been selected by the prestigious Passport to Export programme to help take its successful carrier around the World. The company, which is celebrating its 25th anniversary, has spent the last year investing in a far reaching brand awareness programme through consumer advertising and public relations, and has updated its website to make it more accessible to international customers.

Wilkinet is launching its brand new brown denim fair-trade organic baby carrier following its huge success at Kind und Jugend in Cologne. International buyers swamped the stand in Cologne and Wilkinet is hoping to repeat the success with its new carrier and the full Wilkinet range.